Over a million with ROAS 900+ in two months. Online store – an example of effective marketing
Directions:
Tools:
- Google Ads
- Facebook Ads
- Instagram Ads
- Google Analytics
- Google Tag Manager
The client contacted us at the business launch stage — new website, ad accounts or analytics. We launched a full-fledged eCommerce system from scratch, focused on selling online.
Increase online presence:
Increase visibility of online store in paid search and social networks, build brand presence from scratch.
Attract new customers:
Drive targeted traffic to website, stimulate first sales and communication with audience.
Improve user experience:
Optimize website for mobile devices, simplify the ordering process and speed up the cart.
Increase conversions:
Increase the number and quality of orders through the website, activate Direct on social networks, achieve stable ROAS and scaling.
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- In 2 months — more than UAH 1,600,000 in turnover, confirmed ROAS 970+%. Systematic marketing from scratch: search + Google Shopping + Facebook cold and retargeting campaigns work.
Created an account, verified the domain, unlocked Merchant Center, launched search and shopping campaigns.
Created BM, account, pixel, campaigns for cold and warm audiences with a focus on sales.
Fully configured GA4, events, ecommerce analytics, connection with advertising channels.
Site refinement: convenient mobile version, fast shopping cart, ordering in a few clicks.
A phased launch and scale plan has been agreed. The first ad will be launched 5 days after the start of cooperation.
Meta Ads
The client came to us from scratch: advertising accounts had just been created, pixel was not collecting data, and analytics was not set up. Without basic tools, it was impossible to launch effective advertising and understand what works and what doesn’t.
We set up all the technical elements correctly: Facebook Business Manager, advertising account, Pixel, and conversion recording. We launched the first campaigns with the right goals, bids, and segmentation. As a result, we received sales, and the data collected allowed us to gradually optimize the campaigns to a ROAS of over 900%.
Google Ads
We identified the most relevant and profitable product categories with sufficient search traffic. We launched Google Ads with a focus on Shopping Ads. After the launch, we regularly optimized bids, keywords, and product feeds.
In the process, we managed to achieve stable results in terms of key indicators. After launching the campaigns, we focused on the ones that showed the best performance and gradually scaled them, increasing traffic volumes without losing profitability.
Thanks to regular optimization and a clear account structure, advertising brings predictable results that can be planned and scaled with confidence.
2400+
New orders
1,600,000 + UAH
Confirmed orders
69 UAH
Average purchase value
160,000 UAH
Total advertising budget
ROAS – 970%
Confirmed turnover
Understanding the specifics of eCommerce and the team’s technical expertise were the key to successfully launching the project from scratch. Comprehensive work — from creating and configuring advertising accounts to launching campaigns on Google and Facebook — allowed not only to get the first sales, but also to build a stable promotion system. The right strategy, adapted to the specifics of the product and target audience, ensured confident growth and confirmed profitability of over 900% in the first two months.
*Information on this case is acutal and updated: 05.05.25
