Case:

Increase in applications for online English language school for children

Niche:
Online English language school for children
Tools:
  • Google Ads
  • Facebook Ads
  • Instagram Ads
  • Google Analytics
  • Google Tag Manager
About the project:

The client is an online English school for children providing remote language education. At the time of engagement, the school already had a website and social media presence. However, lead generation was inconsistent and unpredictable.

Previous advertising efforts lacked structured analytics, a clear funnel strategy, and scalable performance planning.

Goals and Objectives:

  • Increase the number of qualified leads

  • Build a structured and scalable acquisition system

  • Implement accurate tracking and analytics

  • Achieve a predictable cost per lead

  • Create a foundation for long-term growth and scaling

Result:

We built a comprehensive client acquisition system that generated a stable flow of leads within the first month and created a scalable performance structure for further growth.

Proposed solutions:

The project was executed through several key stages:

  1. Audit of existing marketing activities and ad accounts

  2. Full analytics and conversion tracking setup

  3. Funnel structure development

  4. Launch and optimization of Meta Ads campaigns

  5. Launch of Google Search and YouTube campaigns

  6. Continuous performance optimization based on data

By combining demand generation through social media with high-intent search traffic, we created a structured multi-channel acquisition system that ensured stable monthly performance.

The result is in the numbers:

  • 160 leads per month from Meta Ads

  • 130 leads per month from Google Ads

  • Total: 290 qualified leads per month

  • Predictable and controlled cost per lead

  • Stable performance growth across channels

Conclusion:

The project’s success was driven by a systematic, data-driven approach. Instead of simply launching ads, we built a full-funnel acquisition model supported by accurate analytics and cross-channel strategy.

The combination of Meta demand generation and Google high-intent traffic allowed the school to achieve stable monthly lead volume with predictable cost control. This created a scalable foundation for long-term growth and performance optimization.

Customer feedback
When we partnered with Maybe Marketing, we already had a website and social media presence, but our lead flow was inconsistent and unpredictable. Previous contractors had launched ads, but there was no structured system or clear analytics behind them. The Maybe Marketing team completely rebuilt our acquisition strategy: they implemented proper tracking, structured the funnel, and strategically launched Meta and Google campaigns. Within the first month, we started receiving a stable flow of qualified leads at a predictable cost. What I value most is their systematic approach and transparency. We now clearly understand where our clients come from and how to scale our growth.
Irina, Founder of an Online English School
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