Car Import from the USA, Korea, and China
Niche:
Tools:
- Google Ads
- Facebook Ads
- Google Analytics
- Google Tag Manager
- CRM
- IP Telephony
The client is a company specializing in the selection, purchase, and delivery of vehicles from the USA, South Korea, and China. The company operated a one-page website and had offices in several major cities. A key competitive advantage was the option to purchase vehicles on credit or installment plans. At the time of onboarding, the marketing system was fragmented and couldn’t support scalable lead generation.
Increase the number of incoming leadsBuild a systematic lead processing modelSet up IP telephony and call trackingImplement a CRM system for client managementConfigure end-to-end analyticsStrengthen trust through website improvementsLaunch multi-format advertising on Meta
A comprehensive marketing system was built, uniting advertising, analytics, CRM, and telephony into a single managed process. This stabilized the flow of inquiries and ensured predictable sales throughout the year.
IP telephony and virtual PBX setupCRM system implementation for lead trackingEnd-to-end analytics configurationWebsite optimization and improvementsMeta Ads launch for website conversionsMeta Lead Forms launchMeta Click-to-Message launchGoogle Search Ads launchOngoing data-driven optimization
Annual budget: $29,00010 car sales per month (on average)Average revenue per vehicle: $800ROAS: 330%
Meta Lead Forms:
1,384 leads at $4.3 per lead
Direct Messages:
2,425 messages at $9.4 per message
Website Conversions:
10 conversions at $10.24
Average sales during the campaign:
10 vehicles per month (excluding repeat sales and referrals)
The key success factor was not just scaling ads, but building a full business infrastructure. IP telephony, CRM, and end-to-end analytics enabled full control over the quality and cost of every lead. The combination of Lead Forms, Direct Messages, and website conversion testing created an effective client acquisition model with strong ROI. The systematic approach delivered stable 10 sales per month and a confirmed ROAS of 330%.