Case:

Car Import from the USA, Korea, and China

Niche:
Auto Import
Tools:
  • Google Ads
  • Facebook Ads
  • Google Analytics
  • Google Tag Manager
  • CRM
  • IP Telephony
About the project:

The client is a company specializing in the selection, purchase, and delivery of vehicles from the USA, South Korea, and China. The company operated a one-page website and had offices in several major cities. A key competitive advantage was the option to purchase vehicles on credit or installment plans. At the time of onboarding, the marketing system was fragmented and couldn’t support scalable lead generation.

Goals and Objectives:
  • Increase the number of incoming leads
  • Build a systematic lead processing model
  • Set up IP telephony and call tracking
  • Implement a CRM system for client management
  • Configure end-to-end analytics
  • Strengthen trust through website improvements
  • Launch multi-format advertising on Meta
Result:

A comprehensive marketing system was built, uniting advertising, analytics, CRM, and telephony into a single managed process. This stabilized the flow of inquiries and ensured predictable sales throughout the year.

Proposed solutions:
  • IP telephony and virtual PBX setup
  • CRM system implementation for lead tracking
  • End-to-end analytics configuration
  • Website optimization and improvements
  • Meta Ads launch for website conversions
  • Meta Lead Forms launch
  • Meta Click-to-Message launch
  • Google Search Ads launch
  • Ongoing data-driven optimization
The result is in the numbers:
  • Annual budget: $29,000
  • 10 car sales per month (on average)
  • Average revenue per vehicle: $800
  • ROAS: 330%

Meta Lead Forms:

  • 1,384 leads at $4.3 per lead

Direct Messages:

  • 2,425 messages at $9.4 per message

Website Conversions:

  • 10 conversions at $10.24 

Average sales during the campaign:

  • 10 vehicles per month (excluding repeat sales and referrals)
Conclusion:

The key success factor was not just scaling ads, but building a full business infrastructure. IP telephony, CRM, and end-to-end analytics enabled full control over the quality and cost of every lead. The combination of Lead Forms, Direct Messages, and website conversion testing created an effective client acquisition model with strong ROI. The systematic approach delivered stable 10 sales per month and a confirmed ROAS of 330%.

Customer feedback
When we started working together, we had inquiries but no control or structure. Maybe Marketing helped us organize our processes — they set up IP telephony, CRM, and analytics, and launched ads across multiple formats. We finally understood where our clients were coming from and what each sale actually cost. As a result, we achieved a stable 10 car sales per month and a clear, predictable business model.
Dmytro — Owner, Auto Import Company
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