Increase in Lead Volume for a Rehabilitation Center — Bronx, New York Copy Copy
Niche:
Tools:
- Waze Ads
The client is a rehabilitation center in the Bronx (New York), specializing in recovery after car accidents, workplace injuries, sports injuries, and other insurance-related cases.
At the beginning of our cooperation, the website was not conversion-focused and did not generate a stable flow of inquiries. Advertising campaigns had been launched previously, but without structured analytics or clear control over customer acquisition cost.
The partnership has been ongoing for over 4 years. During this time, we built a structured and manageable lead generation model with a predictable cost per inquiry.
• Ensure a stable flow of leads from advertising
• Build a controllable customer acquisition system
• Define the optimal cost per lead
• Test multiple advertising channels and identify the most effective ones
• Establish a long-term scalable marketing model
A new conversion-focused website was developed.
A full analytics system and traffic source tracking were implemented.
Advertising campaigns were launched and optimized across multiple channels.
A working model was established that ensures a stable flow of inquiries at an agreed cost.
• Development of a new fast conversion-focused website on WordPress
• Analytics setup (GA4 + GTM)
• Call tracking integration
• Launch of Google Search Ads
• Testing Microsoft Ads
• Testing Meta Ads
• Launching campaigns on Waze and Google Maps
The client approved the development of a new website and the launch of Google Search Ads.
During cooperation, we additionally tested Microsoft Ads, Facebook, Waze, and Google Maps.
After testing, we determined the optimal working model and budget allocation.
(UA) Meta Ads
(UA) Запуски були несистемними: без стабільної аналітики, без налагодженої воронки та автоматизації. При збільшенні бюджету зростала ціна ліда.
(UA) стабільна робота з Meta Ads, регулярні A/B тести креативів та аудиторій, оптимізація посадкових під сегменти, ретаргетинг і звʼязка з ботом та email-ланцюжками.
(UA) Стабільний потік лідів протягом 24 місяців без провальних місяців, утримання CPL на рівні $0.85 при загальному бюджеті $26 496.
430
Leads over 4 years
$85
Average cost per lead
$36,550
Total advertising budget
4+ years
Partnership duration
Average monthly budget:
$750–1,000
Average monthly leads:
8–10
Over more than four years of cooperation, we built a structured and predictable customer acquisition system for the rehabilitation center in New York.
We did not simply launch advertising campaigns — we created a complete performance marketing system: a new conversion-focused website, analytics, inquiry tracking, and continuous campaign optimization.
As a result, the center consistently receives 8–10 leads per month at an average cost of $85 per lead, allowing the business to control acquisition economics and plan further growth.
A systematic approach and long-term strategy became the foundation of a partnership that has lasted more than four years.
