Case Study — Local Services
Massage Studio Client Acquisition — Stuttgart
A new studio with no client base went from zero to paying, returning customers at roughly €25 per acquired client — measured on completed bookings, not clicks or messages.
Monthly ad spend
€600 Google Ads + €600 Meta Ads
Cost per acquired client
Measured on completed bookings, not leads
First paying client
Acquired for approximately €10
The Client
Starting from zero
A newly opened massage studio in Stuttgart, Germany. No client base, no existing traffic, no bookings — and no historical data to build on.
The Approach
Marketing infrastructure, built from scratch
Instead of buying traffic first, we built the full path from ad click to confirmed appointment: a new website, paid acquisition on Google and Meta, and a CRM that made every booking traceable back to its source.
Screenshot placeholder — website & campaign visuals
What We Did
Four moving parts, one funnel
Google Ads
Local search campaigns targeting high-intent booking queries in and around Stuttgart.
Meta Ads
Facebook and Instagram campaigns for awareness and offer-led direct response.
New Website
A fast, conversion-focused site with clear service pages and a simple booking path.
CRM Integration
Every inquiry tracked end to end so we could measure real bookings and repeat visits.
The Results
Cost per client, not cost per lead
With ~€1,200 per month in total ad spend split evenly between Google Ads and Meta Ads, the average cost to acquire an actual paying client settled at approximately €25. That number is based on completed bookings and repeat visits tracked in the CRM — not on clicks, form fills, or chat messages.
The very first client arrived on day one after launch, at an acquisition cost of roughly €10. They booked a three-session massage package and later referred friends to the studio — the kind of compounding return that only shows up when you measure the whole funnel.
Screenshot placeholder — ad account results
Screenshot placeholder — CRM bookings overview
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