Case Study — Local Services

Massage Studio Client Acquisition — Stuttgart

A new studio with no client base went from zero to paying, returning customers at roughly €25 per acquired client — measured on completed bookings, not clicks or messages.

€1,300

Monthly ad spend

Combined across Google Ads and Meta Ads

~€25

Cost per acquired client

Measured on completed bookings, not leads

3.2×

Return on ad spend

€4,160 revenue on €1,300 spend

The Client

Starting from zero

A newly opened massage studio in Stuttgart, Germany. No client base, no existing traffic, no bookings — and no historical data to build on.

The Approach

Marketing infrastructure, built from scratch

Instead of buying traffic first, we built the full path from ad click to confirmed appointment: a new website, paid acquisition on Google and Meta, and a CRM that made every booking traceable back to its source.

Massage studio website homepage on a laptop next to a paid social ad creative on a phone

What We Did

Four moving parts, one funnel

Google Ads

Local search campaigns targeting high-intent booking queries in and around Stuttgart.

Meta Ads

Facebook and Instagram campaigns for awareness and offer-led direct response.

New Website

A fast, conversion-focused site with clear service pages and a simple booking path.

CRM Integration

Every inquiry tracked end to end so we could measure real bookings and repeat visits.

The Results

Cost per client, not cost per lead

€1,300 in ad spend in the first month turned into a fully booked pipeline of new clients.

Paying clients acquired

From €1,300 in combined ad spend

€4,160

Revenue generated

At an €80 average ticket

€10

First client cost

Acquired on day one after launch

The very first client arrived on day one after launch, at an acquisition cost of roughly €10. They booked a three-session massage package and later referred friends to the studio — the kind of compounding return that only shows up when you measure the whole funnel.

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The data and results presented in this case study are based on actual project analytics and are published with the client's consent. In accordance with confidentiality agreements and NDA terms, identifying and commercially sensitive information has been anonymized, and individual figures have been rounded without changing the overall dynamics and project totals.