Case Study – Local Services
A new massage studio: 130 clients per month, three months after launch
A new studio with no client base. Three months later: 130 new clients per month at roughly €16 per client – measured on completed bookings, not clicks or messages.
New clients in 3 months
From €6,000 in combined ad spend
Cost per new client
Month 1 vs month 3
Ad budget paid back
First visits only
We reply within 30 minutes during business hours
Our system
Results come from continuous work, not a single campaign
Launch
Website, online booking and ads go live together. First bookings and first data on who comes to you and how.
Optimisation on real bookings
Every month we cut what spends budget without bookings and scale what brings clients.
Growth
Cost per client goes down while new clients go up. We add repeat business: packages, vouchers, referrals.
Advertising is not an on/off switch. Stop the work and the system loses its accumulated data and starts almost from zero. That's why we run projects continuously.
The Results
Results over three months
The studio started from zero: no clients, no bookings, no data. Campaigns ran continuously and were optimised every month based on real bookings.
Cost per new client by month
Month 1
€25
52 clients
budget €1,300
Month 2
€22
118 clients
budget ~€2,600*
Month 3
€16
130 clients
budget €2,100
300
new clients in 3 months
×4
ad budget paid back
~€80
average ticket
* Month 2 budget includes a bonus ad budget from Google Ads. Payback counts first visits only; repeat visits, packages and vouchers are not included.
Clients come back and bring others
First booking on the day ads went live
Massage packages: one 5-session package in month 2 → four 10-session packages in month 3
25 gift vouchers in 2 months (€50–124) – bookings with no ad spend
What We Did
What the studio got
clients find the studio when searching for a massage nearby
Instagram & Facebook
people in the area discover the studio
Website
clear services and booking in a few clicks
CRM
every booking traced to its source, repeat visits visible
Want results like these for your business?
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The data and results presented in this case study are based on actual project analytics and are published with the client's consent. In accordance with confidentiality agreements and NDA terms, identifying and commercially sensitive information has been anonymized, and individual figures have been rounded without changing the overall dynamics and project totals.